Zabba’s website and badge of honor were developed with the intent to identify quality products in the vast offerings of Amazon. These badges appeared on many online product listing pages. I developed the logo, visual identity, website design, and brand assets.
The Zabba brand was built as a subsidiary of Thrasio in 2019 in partnership with John Hefter, VP Creative, and Jenna Craig, Copywriter. With my art direction, the video was illustrated and animated by Bennett Creative.
It should be of note that Zabba is no longer active or associated with Thrasio.